What does it mean to be efficient as a business owner? You could look at it as: maximizing accomplishment while minimizing resources spent.
What kind of resources are we talking about here? Two things in particular: time and money. Working efficiently means you prioritize both appropriately. Keeping wasted resources at a minimum.
With the right tools at hand, it’s certainly possible for any entrepreneur to work efficiently. Especially when utilizing the wealth of free tools we have at our avail.
Interested? Read on to discover some of the most awesome resources available for entrepreneurs today.
Logo
Need a new logo on the fly? Skip the middleman and handle this task on your own. It’s easy to do with LogoCreator. No sign in, no costs, just straight-forward logo design. Have your logo ready within minutes.
Need an icon for your logo? Head to Flaticon and browse their free library.
Website
If you’re like most entrepreneurs, you don’t have years of coding and web development experience. The answer? Website building tools.
Wix is an excellent way to get your website up, quickly and easily. Their user-friendly tools and ready-made templates make the task of building a site much less daunting. They’ll even host your site for free- although it does cost to customize your domain name.
Graphic Design
Every successful business uses graphic design. It’s on your website. On your products. It’s used to make your promotional materials pop.
Using complex graphic design software will take major time and money investments. Since efficiency is the name of the game, consider using Canva instead.
A lot can be done with their free plan. Plus, it’s much easier to learn the tools than most design software. No graphic design skills necessary.
A tool to organize, plan, and customize your Emails will save you time and keep your strategy in order.
Try out Mailchimp to bring organization to your business Email list. Send out eye-catching, professionally-branded content to your subscribers. You can even create campaigns and develop your marketing strategy.
SEO
Integrating keywords and backlinks help show the search engines that your website is relevant in its industry. In other words, SEO is what makes your website visible in search engine results.
Want to work on bringing more SEO to your content?
Moz offers their tools for free. These can help you plan keywords, find link-building opportunities, analyze your domain, and more.
Content
Sharing engaging content is what will build your audience and increase brand awareness. For maximum interaction, share high-quality content that’s visually appealing.
Blog
Keep your blog interesting with posts including tips and tricks, entertaining stories, or other useful information.
Photos help break up the text and maintain the readers’ attention. Get free images for your blog from Pexels.
Videos
Share easily-digestible video content on your website or social media. Vimeo is a tool that lets you customize and create videos for free.
Interactive
Quizzes and polls are major attention-grabbers. They’re a great way to encourage interaction while learning more about your audience.
Create your own interactive content with Apester for free.
Analytics
For maximum efficiency, you might handle social media interactions and analytics- all with the same tool. Sound like a time-saver? That’s because it is!
Buffer is your go-to tool for every step of your marketing, analyzing, and strategizing. Keeping this all in one place ensures nothing gets overlooked. Keeping your business running- you guessed it– efficiently!
Customer Service
Customer service is priority #1 for running a successful business. And since no busy entrepreneur can be a million places at once, it’s helpful to have some assistance. More specifically, artificial intelligence.
It’s the 21st century, we’ve got it all!
For your free CRM tools, including chatbot building software, turn to hubspot. This way, your customers have immediate assistance and answers to their questions. Plus, it allows you more time to get to the bottom of any issues. A win-win.
Author
Gia Moreno
Gia is an aspiring writer and recent graduate of the University of Texas. Her degree in marketing and her interest in social entrepreneurship gives her a great perspective when covering topics in this field. When she’s not writing she’s either browsing used book stores or practicing yoga.
